We design for clients who want to participate in a thoughtful process, not simply be presented with a formulaic solution.
They are often drawn to JRA because the work feels personal, appropriate, and carefully considered. Whether creating a custom home or renewing an existing one, they may be excited by what the project can become while also aware that the process can feel complex, personal, and unfamiliar.
That is part of why our process is conversational. Residential architecture asks people to look honestly at how they live, what is working, what is not, and what they hope their home can become. Our role is to guide those conversations with clarity, care, and experience so the final home feels resolved, specific, and quietly joyful.
Every house we design answers its own set of conditions: the site constraints, the neighborhood context, the zoning restrictions and, above all, the way the family who will live there wants to live. That’s why our work may look contemporary, traditional, restrained or expressive. What stays the same is the process: careful listening, clearly explained options and design decisions our clients understand.
From our studio in Haddonfield, J Reinert Architecture designs new custom homes, whole-house renovations and additions across South and Central New Jersey, including Moorestown, Cherry Hill, Haddon Township and Collingswood. In 2025, Forbes named the firm to its inaugural list of America’s Top 200 Residential Architects, as well as Best-in-State Residential Architects for New Jersey.
HADRO HOUSE in Haddonfield, New Jersey: a contemporary custom home designed for aging in place, honored with a 2024 AIA New Jersey Merit Award.
RESIDENTIAL ARCHITECTURE IS A RESPONSE,
NOT A FASHION OR STYLE.
WHO WE DESIGN HOMES FOR
FEATURED NEW HOMES AND RENOVATIONS
Haddon Heights, New Jersey · Major addition and whole-house renewal · Aging-in-place
A Haddon Heights family home taken down to the first-floor system and rebuilt from there — adding a front screened porch, an artist studio, and a first-floor living suite. An aging-in-place renovation rooted in Janice’s intention to stay.
A generic 1990s developer home in Mullica Hill given the order, light, and indoor-outdoor connection it was never designed to have. A contemporary structural grid grows out of the existing house and carries through the kitchen, the family room, and out into the yard — making a house that was large but lacking intention specific to the family living in it.
Mullica Hill, New Jersey · Whole-house renovation and addition · 1990s developer home
Cherry Hill, New Jersey · Preservation renovation · 1964 mid-century modern home
Mid-century modern homes are disappearing from towns like Cherry Hill every year. This 1964 house was saved by a family who were moved by the architecture — a preservation renovation that clarified the plan and opened views to the landscape without erasing its original character.
An award-winning custom home shaped by its wooded site, its connection to the nearby Hadrosaurus discovery location, and the clients’ plans for long-term living. Interlocking volumes, warm materials, and a carefully organized circulation spine create a home that is both expressive and deeply practical.
Haddonfield, New Jersey · Contemporary custom home · 2024 AIA New Jersey Merit Award
HOW WE DESIGN
While the work is rooted in place, it begins with inquiry.
Every project starts with questions: about the site, the existing conditions, the surrounding context, and the way daily life needs to unfold within the home. We listen for what is working, what is missing, what feels unresolved, and what the home has the potential to become.
From there, we test ideas, challenge assumptions, and organize the many competing forces of residential architecture—light, circulation, privacy, views, budget, construction, zoning, and long-term use—into a clear architectural response.
The result is not a predetermined style. It is a home that feels natural, resolved, and specific to the people who live there and the place where it belongs.
PLANNING A NEW HOME OR TRANSFORMATIVE RENOVATION?
We would be glad to hear what you are considering, where the project is located, and what you hope your home might become.